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What is a content audit anyway?

There are lots of terrific books and opinions on content auditing, but very little academic research. Almost none, in fact. Dr. Isabelle Sperano from MacEwan University is one of the first researchers to dig deep into content audits from an academic perspective. We’re pleased as punch to work with Dr. Sperano on a series of articles about content audits: what they are, and how to get the most out of them.